The Victory

Cultivate relationships at this socially-conscious cafe and coffee shop

The Victory takes the cafe and coffee shop concept back to its roots by going WiFi free to encourage its patrons to slow down and enjoy each other’s company and conversation.

Socially-conscious and activist-oriented, The Victory’s sidewalk chalkboard can often be seen with messages supporting current causes and matters of local interest.

When you stop in, you’ll be greeted by the friendly staff and the rich scent of gourmet coffee from Anodyne Coffee Roasters, house-made ginger sodas, savory breakfast paninis, and warm, panini-pressed lunch sandwiches.

In addition to their menu of beverages and premium paninis, The Victory also serves Honeybee Bakery empanadas, Chocolate Shoppe ice cream, Madison Sourdough pastries and cakes, yogurt-granola parfaits, Hawaiian shaved ice, cookies, and more.

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2710 Atwood Ave
Madison WI 53704
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Regular Hours Mon - Fri: 6:30am - 3:30pm Sat - Sun: 7:30am - 3:30pm