Honest, simple cooking & outstanding, American craft bartending

Revitalizing the American Craft movement, Merchant strives to serve the finest foods and pour the best cocktails in Madison.

Their menu is built on a foundation of locally-sourced, quality ingredients and they partner with a huge array of Madison and Wisconsin regional vendors to bring outstanding food and drink to your table.

Start with Happy Hour beginning at 3pm Monday – Friday, stay for dinner and enjoy braised BBQ pork ribs, seared Rockfish, roasted, stuffed Quail, and more, or stop in after 10pm for their late night eats. Visit Merchant on Fridays for their top-notch Friday Fish Fry!

All of the liquors and wines used in Merchant’s drinks are available in their on-site liquor store, offering bourbons and ryes, dozens of gins, vodkas, scotches, and wines by the bottle with competitive prices.

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121 S Pinckney St
Madison WI 53703
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Main Menu:

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Dinner Hours Mon - Sun: 5pm – 10pm Happy Hour Mon – Fri: 3pm – 6pm Late Night Hours Mon - Sun: 10pm – 2am Brunch HOurs Sat - Sun: 9am – 3pm